research insights

Competitive intelligence is more than just intelligence on the competition. Unfortunately many organisations are too pre-occupied with only what their competitors are doing or planning. BIG APC makes sure our clients cover good acreage around their businesses from what we find out – entities they deal with and entities they don’t deal with but affect their operations anyway. We focus on the organisation’s operating eco-system when drawing out its research structure. Ethical and efficient intelligence gathering is then applied using BIG APC’s copyrighted Intelligence Cycle (6Ds).

Every research project of ours begins with an audit of the client’s needs to determine what you want and why you want it. We use a time-proven collection methodology which combines primary, secondary and anecdotal findings with our own validation techniques. Analyses and insights will be drawn by our experienced team of consultants coming from a diverse background, all with over 15 years of industrial exposure.

The more important reason is that the research itself provides an important long-run perspective on the issues that we face on a day-to-day basis.

Ben Bernanke

Our Research Capabilities

We have conducted research for more than 100 Global and Regional corporations to date. Our Research Nerve Centre is setup in the middle of Asia and we have satellite offices at strategic locations in various parts of Asia. These offices give us full coverage of the entire region around the clock.

Our in-house research team comprises full-time, experienced and multi-lingual interviewers, researchers, analysts and project managers. We also have a robust and reliable network of over 2,000 intelligence collectors, field researchers, industry experts, and senior-level interviewers who cover every major industry and market in the Asia Pacific region.

Research is formalized curiosity. It is poking and prying with a purpose. 

Zora Neale Hurston

Our Methodology

BIG APC’s research methodology is a function of our thorough understanding of the demographic, psychographic, generational, and cultural fundamentals that drive economic, geographic, technological and social indicators. These perspectives provide us with directions to use our 6Ds™ multi-disciplinary approach. Combined with analysis of historical and real-time behaviors and attitudinal data, we are able to trend-spot, explain and forecast how the markets and social behaviours are shifting.







Your Confidentiality

We treat every research project as a stand-alone engagement. Each of our research projects is unique, customised and proprietary to the sponsoring client. Instead of syndicated reports or literature, we focus on providing customised and specific contents according to our clients’ intelligence needs. The Report belongs exclusively to the sponsoring client. Furthermore, BIG APC will not disclose a client’s name, the nature of their need, and the result of the project in the same descriptive document, except as part of broad client listing or project summaries for marketing purposes.

As strong advocates of ethical principles in Asia, we adhere closely to the Code of Ethics of SCIP (Society of Competitive Intelligence Professionals)  in the conduct of any research. We will not compromise our integrity and that of our clients, researchers, interviewees and source networks.

In the conduct of any research, we have internal processes and practices in conducting ethical and above-board intelligence collection. We ensure that we do not misrepresent, lie, steal, bribe or coerce to collect any information. Our experiences show that we are always able to deliver our services without having to resort to any improper collection conduct.

Find out more about the type of customised research services we provide for your organisation.

Discover More About The Research Services We Offer