INDUSTRY PRIMARY MARKET RESEARCH
Otherwise known as market feasibility studies, these help executives decide on whether to proceed with their geographic expansion plans, product line extensions, product development, and other growth initiatives. Yet while many executives agree that Asia, particularly China, is poised for tremendous growth, most of them have taken a precautionary stance, fighting the urge to jump right into unknown territory. BIG APC provides the needed insight and guidance into new markets and territories, by speaking with existing players who have entered the market earlier, peripheral businesses that sell to or buy from the key industry players, investors who have sunk capital and resources in, regulatory bodies, financial institutions, and other interested parties. By doing so, BIG APC paints a more accurate picture for the executive, giving him the intelligence needed to make better decisions
Market Tracking
study types
Observing the behaviour of a specific market in weekly, monthly or quarterly intervals. Topics of focus include total market size, demand segmentation, growth (or decline) volume & rate, pricing, advertising volume, trends, new product launch, etc.
delivery time frame
2-4 weeks depending on the data points required.
typical markets
Japan, China, South Korea, Taiwan, Hong Kong
common industries
FMCG, Consumer Electronics, Pharmaceuticals
Market Tracking Insights Reports
study types
Insights reports are designed to support strategic planning and scenario analysis initiatives. These are customised, comprehensive and deep-dive intelligence reports covering topics under market tracking with insights from market and industry analysts, experts, key opinion leaders, government representatives, and executives of industry players.
delivery time frame
6-8 weeks depending on the level of depth required.
typical markets
BRICS, US and EU
common industries
Real Estate, FMCG, Conglomerates, Manufacturing, IT Hardware
Sample Studies
Market Assessment
BIG APC reported and highlighted the options, accessibility, pricing and government support for the treatment of Human Immunodeficiency Virus (HIV) in Malaysia and Australia.
Market Profile The study was conducted to generate an overall macro-level understanding of the market environment trends, competitive environment and regulatory environment trends relating to construction and building materials sector in Japan, China, EU and UK.
Market Sizing, Growth and Segmentation BIG APC provided an IT hardware manufacturer in Korea with data on the total market and addressable market for its IT products in key vertical and horizontal segments across the US.
Other Research Services